Government estimates indicate that one in four of us currently in our 50s can realistically expect to live to 100. With this in mind it is essential that we stop seeing 50 as old or older. It makes no more sense to think about 50 or 60 year olds together with people of 80, 90 or above than doing so with young people thirty or forty years their junior. 50 is in reality the start of the lifetime second half. A new identity and a new image is called for. Meet New Middle Age, the generation from 50 to retirement – whenever that might be given the abolition of a...